13 Elements of an Integrated Music Marketing Campaign

 "An Integrated Strategy for Marketing Your Music"

The music industry has stretched into the digital revolution. The majority of artists has adapted to the new digital universe, but also most seems to favor the old way of doing things in regards to their music career strategy. But they should integrate. In this way the artist  must understand both the old marketing system and the newly emerging one in order to succeed in today’s music industry. The winners will be those who understand the new digital environment and find a way to connect the audience with the artist.  What’s good for the consumer, after all, is good for business. Give them something they like, and they’ll pay for it. 

STRATEGY

Combining elements of the old marketing system and the new digital system you come up with an Integrated Music Marketing Campaign of internet and on air promotions, print ads, direct to consumer, and parallel in-house and outsourced New Media viral marketing campaigns targeting social networking and bookmarking sites, among others. This marketing strategy is timed to optimize  resources, and deploying them  toward a sustainable increase in awareness and sales.

TACTICS

The artists music is their most valuable asset. How that asset is best  monetized in today’s  digital world is a very different  story than it was yesterday. The the game isn't releasing an album a year; it’s about rolling out media, entertainment, knowledge, anything ENGAGING music, video (better still, compressed video optimized for mobile viewing), flash games, ring tones, etc. etc. and often for free--over an extended period of time.

.THE 13  Elements of an Integrated Music Marketing Strategy

1.     multimedia website
2. social media pages
3. internet and on-air promotions,
4. full page print advertising
5. parallel in-house and outsourced New Media marketing campaigns
6. social networking and bookmarking sites
7. IM song swapping, MP3 blogs, genre relevant music websites
8. viral video.
9. servicing commercial and noncommercial radio 
10. independent radio
11. full page print ads in pubs serving the key action-sports-music demographic 
12. shooting videos for  singles
13. post to video sharing sites (Google Video, You Tube, Facebook)

Remember to go directly to the Digital Biz for any questions regarding an integrated music marketing, publicity, retail and digital distribution plan of your own!