This blog contains information on the industry of Digital Media Production. It identifies many trends, some of which are now established, and others which are just beginning. We can see the start of "Digital Content" happening. Many new forms of content are starting to appear-the so called "User Generated" content.

The purpose of this blog is to record and present trends in digital media production. Ideally, we would see that the market for Digital and/or reusable content was emerging, and that no-one had managed to satisfy this niche. However the findings here will be presented in as fair and neutral way for the reader to determine his or her own conclusions. Digital media technology is still developing rapidly, with no potential end in sight.

Monday, February 19, 2018

Atlantic Records and All Money In Records have announced the long awaited studio debut album from rapper Nipsey Hussle.




Founded in 2010, Hussle's All Money In made an epochal debut with its very first release, "THE MARATHON," marking Hussle's fifth official mixtape and follow-up to his introductory "BULLETS AIN'T GOT NO NAME" trilogy. Named among XXL's "100 Best Mixtapes of 2010," the collection was quickly followed by 2011's "THE MARATHON CONTINUES" and then 2013's "CRENSHAW," the latter proving a media sensation when over one thousand first edition cassettes priced at $100 each were sold out in less than 24 hours at an All Money In pop-up shop in Fairfax, CA. 2014 saw Hussle embark on the nationwide "Crenshaw Tour" before unleashing his next mixtape, "MAILBOX MONEY," this time available in a 100-copy limited edition priced at $1000. Along with his work as a lead artist, Hussle has previously collaborated with a veritable who's-who of contemporary hip hop, including Kendrick Lamar, Drake, Rick Ross, YG, Ty Dolla Sign, Meek Mill, DJ Mustard, Young Thug and many more. 

As if his musical career and role as label boss weren't enough, Hussle is also successful entrepreneur. This year saw the grand opening of his first Marathon Clothing smartstore, a brick-and-mortar retail establishment allowing customers to use smart technology to make purchases and preview exclusive content. 

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